Overview:
Scalezy is where eCommerce brands find expert freelancers who understand growth, creativity, and the fast pace of online retail. The email marketing expert at Scalezy will be responsible for strategizing, executing, and optimizing all email-based communication efforts. This includes newsletters, email funnels, cold outreach, retargeting sequences, and automated email flows. This role plays a crucial part in building relationships with freelancers and clients by leveraging data-driven insights to craft effective campaigns. Their mission is to ensure high deliverability and engagement while maintaining Scalezy’s brand voice.

Responsibilities:

Develop and execute email marketing strategies for lead generation and retention.

Create newsletters to keep the audience engaged.

Plan and build email funnels for seamless lead nurturing.

Implement cold outreach campaigns to connect with potential clients.

Run retargeting campaigns to re-engage past leads.

Requirements:

Proven experience in email marketing (3+ years).

Mastery of email automation tools like Mailchimp or HubSpot.

Strong copywriting skills for conversion-driven emails.

Technical expertise in segmentation and personalization.

Analytical mindset with A/B testing experience.